Smart Marketing Newletters

The following articles from the Smart Marketing newsletter are in PDF format. You are welcome to use the information contained in these releases, but please cite the source.

Also, a compilation of articles for November 1999-September 2001 and for November 2001-November 2003 may be
found in EB 2001-17 and EB 2004-06, respectively.

2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1993-94 | 1992 | 1991 | 1990 | 1989 | 1988

Smart Marketing: 2007
Date	Title	Author(s)
Mar. 2007	Beyond Growing, Part 1: Buyers Looking for "Local" (45 KB)	Barry, J. and K. Park
Smart Marketing: 2006
Dec. 2006	Fluid Milk Category Management - A Retail Approach to Improving Milk Sales (31 KB)	Schmit, T. and C. Chung
Oct. 2006	What's Ahead for Consumer Fluid Milk and Cheese Demands? (44 KB)	Schmit, T. and H. Kaiser
Aug. 2006	Finding Market Information for Agriculture Products - Where Can You Go? (45 KB)	Park, K.
July 2006	The Hispanic Market in the US - Opportunities and Challenges for the Food Industry (48 KB)	Cuellar, S.
June 2006	Managing Marketing Risks (29 KB)	Henehan, B.
May 2006	Smart Distribution Strategies - A Review of Some Northeast Distribution Businesses and Their Strategies (44 KB)	Barry, J.
Apr. 2006	Pricing Your Products to Survive Rising Energy Costs (45 KB)	Uva, W.
Mar. 2006	Marketing Specialty Cheeses in NY: A Piece of Cake?	Gloy, A., M. Stephenson
Feb. 2006	Year-Round Marketing of the Seasonal Agriculture Enterprises - Tips and Techniques (42 KB)	Weybright, R., Uva, W.
Jan. 2006	Year-Round Marketing of the Seasonal Ag Enterprise - Should I or Shouldn't I? (30 KB)	Weybright, R., Uva, W.
Smart Marketing: 2005
Dec. 2005	Making Old Things New Again - Marketing Specialty Sauerkraut Products (38 KB)	Uva, W.
Nov. 2005	The Impact of Non-Traditional Food Retailers on Produce Distribution (57 KB)	Drake, W.
Oct. 2005	RFID and Smart Marketing (30 KB)	Hawkes, R.
Sept. 2005	A Guide to Understanding the Value Chain (31 KB)	Gloy, B.
Aug. 2005	Marketing Specialty Fruit (32 KB)	W. Uva, R. Weybright
July 2005	Marketing Specialty Jams and Jellies to Gourmet Consumers (39 KB)	W. Uva
June 2005	Premium Tree-Ripened Fruit - A Ripening Market Opportunity (40 KB)	W. Uva, S. Cuellar
Apr. 2005	A Key to Successful Marketing Strategies - And We all Have It! (37 KB)	J. Barry
Feb. 2005	Reputation as Your Brand (35 KB)	B. Henehan
Smart Marketing: 2004
Date	Title	Author(s)
Dec. 2004	Marketing Orientation -- A Producer's View (132 KB)	J. Barry
Oct. 2004	Marketing Fundamentals - One Key to New York Specialty Cheese Markets (140 KB)	A. Gloy, M. Stephenson
Sept. 2004	Identifying, Building and Selling the Value in YOUR Business (153 KB)	B. Weybright
Aug 2004	Sell Value - Not Price (131 KB)	B. Weybright
July 2004	Premier Apple Shows the Way Toward Smart Marketing! (164 KB)	J. White
June 2004	Milk Protein Imports: How Much Impact and What Can be Done? (132 KB)	C. Nicholson and P. Bishop
May 2004	Shortcuts to Measuring Crop Profitability: Are They Misleading? (197 KB)	D. Conner
Apr. 2004	Managing Marketing Risks (153 KB)	W. Uva
Mar. 2004	Getting the Edge -- Understanding Marketing and Merchandising Practices for Fresh Sweet Corn in Northeast Supermarkets (164 KB)	W. Uva
Feb. 2004	Sweet Corn Marketing Opportunities for New York State Growers (157 KB)	W. Uva
Jan. 2004	Opportunities for Fresh Fruits and Vegetables are Many and Growing in the Food Service Industry (161 KB)	S. Cuellar
Smart Marketing: 2003
Date	Title	Author(s)
Nov. 2003	Changing Priorities - The Gateway to New and Exciting Opportunities in School Foodservice Operations (146 KB)	S. Cuellar
Oct. 2003	Positioning Your Product in Today's "Supply Chain" (146 KB)	B. Henehan
Sept. 2003	Fruit Consumption, Dietary Guidelines, and Agricultural Production in NY: Implications for Local Food Economies (140 KB)	C. Peters, N. Bills, J. Wilkins, R. Smith
August 2003	Growing for Profit - Managing Crop Mix According to the Market (115 KB)	W. Uva
June 2003	Marketing Strategies of Exemplary Organic Farmers (115 KB)	D. Conner
May 2003	Marketing Fruit (144 KB)	E. Parkinson
April 2003	Marketing Fresh Fruit and Vegetable Imports in the US: Status, Challenges and Opportunities (148 KB)	S. Cuellar
Feb. 2003	Vegetable Consumption, Dietary Guidelines and Agricultural Production in NY State: Implications for Local Food Economics (122 KB)	C. Peters, N. Bills, J. Wilkins, R. D. Smith
Jan. 2003	Some Facts and Myths About "Eliminating the Middleman (143 KB)	B. Henehan

Smart Marketing: 2002
Date	Title	Author(s)
Dec. 2002	The Role of Price (145 KB)	B. Anderson
Nov. 2002	Trade Safeguards and Agricultural Imports: The Case of American Cheese (44 KB)	C. Nicholson
Oct. 2002	Getting Started in Farming? 5 Keys to Success (43 KB)	S. Richards
Sept. 2002	Does the Organic Label Really Mean What Consumers Want it to Mean? (39 KB)	D. Conner
Aug. 2002	Marketing Services (44 KB)	W. Uva
July 2002	Back to the Future? Customer Relationship Marketing (CRM) in Food Retailing (43 KB)	R. Hawkes
June 2002	Who is Reacting to the Food Industry's Generic Advertising Messages? (38 KB)	H. Kaiser and T. Schmit
May 2002	Developing a Dairy Marketing Plan? (38 KB)	M. Stephenson
Apr. 2002	Food Away from Home Rebounds (35 KB)	B. Henehan
Mar. 2002	Contracting in Fresh Produce: Wave of the Future? (133 KB)	K. Park
Feb. 2002	Private Label Brands -- A Growth Opportunity for Retailers and Produce Suppliers (150 KB)	S. Cuellar
Jan. 2002	Do Consumers Matter? (118 KB)	R. Milligan

Smart Marketing: 2001
Date	Title	Author(s)
Dec. 2001	Direct Marketing in New York State (141 KB)	W. Uva
Nov. 2001	Assuring Produce Safety: A Key Industry Marketing Strategy (155 KB)	S. Cuellar
Sept. 2001	Marketing Implications of Retail Food Industry Consolidation (172 KB)	B. Drake
Aug. 2001	Evaluation of Producer Gains from Commodity Checkoff Programs: Research vs. Promotion (142 KB)	C. Chung, H. M. Kaiser
July 2001	Are Consumers Buying More Private Label (or Store Brand) Products? (17 KB)	G. German
June 2001	Farm to Retail Price Relationships for Fluid Milk (20 KB)	C. Nicholson, A. Novakovic
May 2001	Smart Marketing Includes Services and Relationships -- Not Just Products (16 KB)	B. Henehan
Apr. 2001	Understand Your Milk Check First (38 KB)	C. Alexander
Mar. 2001	Smart Pricing Strategies (21 KB)	W. Uva
Feb. 2001	Knowing Your Market - The Most Challenging Part of a Business Plan (15 KB)	C. Schlough
Jan. 2001	Using a Web Site to Keep the Attention of Your Customers (14 KB)	W. Lesser

Smart Marketing: 2000
Date	Title	Author(s)
Dec. 2000	Develop a Successful Promotion Program (16 KB)	W. Uva
Nov. 2000	Retaining Good Employees is Smart Marketing Tool (27 KB)	R. Hawkes
Oct. 2000	The Promotion World According to Retail (46 KB)	J. Park, G. German (K. Park, ed.)
Sept. 2000	Market Research for New Products (15 KB)	K. Rowles
Aug. 200	Are Your Products Relevant? (27 KB)	K. Rowles
July 2000	Buy-Local Marketing Programs Taking Root in New York (33 KB)	D. Hilchey
June 2000	Dairy Farmers Bargaining in Unfavorable Market (29 KB)	B. Henehan, B. Anderson
May 2000	Ways to Add Value to Farm Milk (32 KB)	M. Stephenson
March 2000	Adapting to Changing Markets with New Products (29 KB)	K. Rowles
Feb. 2000	Impact of Generic Milk Advertising on New York State Markets (29 KB)	H. Kaiser
Jan. 2000	A Growing Dilemma (17 KB)	K. Park

Smart Marketing: 1999
Date	Title	Author(s)
Dec. 1999	Travel the Road to Success with a Marketing Plan (37 KB)	W. Uva
Nov. 1999	What is Marketing? (16 KB)	M. Brunk

Smart Marketing: 1993-1994
Date	Title	Author(s)
Jan. 1994	New Competition in Food Retailing (15 KB)	R. Hawkes
Dec. 1993	Your Most Important Asset (15 KB)	D. Perosio
Oct. 1993	Know Your Customer's Income (12 KB)	E. Figueroa
Aug. 1993	Smart Marketing Can Help the Environment Too (28 KB)	R. Hawkes
July 1993	Can Labels Increase Sales of Perishable Products? (13 KB)	E. Figueroa
March 1993	Service with a Smile is Good Business (12 KB)	W. Lesser

Smart Marketing: 1992
Date	Title	Author(s)
Sept. 1992	Know Your Competitors -- They Know You! (15 KB)	D. Perosio
Aug. 1992	Cooperation is Essential to Compete Abroad (13 KB)	E. Figueroa
July 1992	Quality is the Key to Success for Food Marketers (13 KB)	R. Hawkes
June 1992	Consider Using Export Markets (13 KB)	E. Figueroa
May 1992	Farm Direct Marketers Should Band Together (13 KB)	E. Figueroa
Apr. 1992	Market Research .... Who, Me? (14 KB)	D. Perosio
March 1992	Some Fresh Foods are Convenient, Too (13 KB)	W. Lesser
March 1992	Dairy Product Sales Determined by More Than Price (13 KB)	D. Russo and E. McLaughlin
Feb. 1992	Opportunities for Local Producers Will Expand in Coming Decade (14 KB)	D. Russo

Smart Marketing: 1991
Date	Title	Author(s)
Dec. 1991	What is in a Price? (15 KB)	B. Anderson
Nov. 1991	Strategic Market Planning Can Work for You (13 KB)	D. Perosio
Sept. 1991	Be Creative When Marketing Your Business (15 KB)	D. Perosio
Aug. 1991	Smart Marketing Means Keeping Customers Happy (15 KB)	D. Perosio
June 1991	Produce Packaging Poses Disposal Dilemma (12 KB)	E. Figueroa
May 1991	Consumer Attitudes on bST Reflect Lack of Information (16 KB)	H. Kaiser
April 1991	Farmers Can Get Bigger Share of Food Dollar (14 KB)	D. Russo and E. McLaughlin
March 1991	Dairy Farmers Bargaining in Unfavorable Market (15 KB)	B. Henehan and B. Anderson

Smart Marketing: 1990
Date	Title	Author(s)
Oct. 1990	Fresh and Frozen Markets Take More NY Apples (13 KB)	E. Figueroa
July 1990	Small Farm Businesses Can Compete with the Big Guys (13 KB)	J. Green
May 1990	Time Not Ripe for Labeling Produce (13 KB)	E. Figueroa
Feb. 1990	Supermarkets Use Varied Tactics to Entice Consumers (14 KB)	J. Mackin
Jan. 1990	What is a Dairy Surplus? (13 KB)	M. Keniston

Smart Marketing: 1989
Date	Title	Author(s)
Dec. 1989	Dairy Promotion Seems Worth the Cost (14 KB)	M. Keniston, A. Novakovic, O. Forker
Nov. 1989	What Will Food Customers Want in the 1990s? (14 KB)	G. German
Oct. 1989	Get Ready for More Competitive Markets (15 KB)	B. Anderson
Aug.-Sept. 1989	Cheese Production Takes Growing Share of NY Milk (13 KB)	M. Keniston, A. Novakovic
July 1989	Farmers Weigh Cooperatives Against Private Firms (14 KB)	B. Henehan, B. Anderson
June 1989	When Prices Are High, Nobody Cares About Marketing (12 KB)	W. Lesser
May 1989	Break into New Markets Well Informed (14 KB)	J. Green
April 1989	Food Marketers Must Be Alert to Lifestyle Changes (14 KB)	R. Hawkes
April 1989	Are Dairy Farmers Getting Their 15 Cents Worth? (15 KB)	H. Kaiser
March 1989	A Global Look at Food Prices (13 KB)	R. Hawkes

Smart Marketing: 1988
Date	Title	Author(s)
Dec. 1988	Achieving a Desired Gross Margin Through Retail Sales (15 KB)	G. German
July 1988	Use Marketing Research to Gauge Product's Potential (15 KB)	W. Lesser
June 1988	Seasonality is a Problem for NY Dairy Industry (13 KB)	H. Kaiser
May 1988	FAX Machine Is Good Marketing Tool (13 KB)	E. Figueroa
April 1988	Fruit and Vegetable Producers Should Pool Resources for Promotion (13 KB)	E. Figueroa
March 1988	Consumers' Food Choices: Implications for Marketers (13 KB)	E. McLaughlin
Feb. 1988	Make Sure Your Cooperative Is Working For You (17 KB)	B. Anderson