Presentations

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Horticultural Business Planning and Analysis

What is Your Profitability? Using Financial Records to Improve Business Performance (790k), W. Uva, February 2002
2000 Cornell Greenhouse Business Summary -- Grow Greenbacks in Your Greenhouse (415k), W. Uva, November 2001
Strategic Planning for Your Farm Business (416k), W. Uva, December 2001
Cornell Greenhouse Management Conference Presentations, Batavia, NY, November 9-10, 2000
How Do You Start In Business? (101k), R. Freeman
Greenhouse Site Selection & Regulations (378k), K. Dean Hall
Growing -- The Nutritional Angle (2749k), W. Nelson
Fundamentals of Financial Management (607k), S. Richards
Developing a Marketing Plan for Your Greenhouse Business (1704k), W. Uva
The Investment Analysis of CEA Hydroponic System Growing Boston Lettuce (1241k), G. White
Farm Management and Business Challenges for the Future Workshop, August 2003


Marketing Planning and Strategies

Strategic Marketing Inservice, Geneva, NY (Dec. 7-8, 2005)
Preparing for "Different" Distribution Options R. Weybright, CCE, Dutchess Co. 92K
Opportunities for Marketing Regional Food Through a National Company Karen Pflaum, Earthbound Farm Organic 727K
A Study on Development of NYC Wholesale Farmers' Markets B. Lewis and B. Jordan, NYS Ag & Markets 583K
Marketing Opportunities in Exporting Joy Canono, Food Export USA 467K
USDA Agricultural Marketing Service - What Can We Do For Producers? E. Ragland, Marketing Services Branch, USDA 78K
Innovative Partners T. Ferraro and J. Montague, Foodlink 2MG

 

2004 Produce Marketing Conference Presentations, Grand Rapids, MI (March 11-12, 2004)
Presentation File size (format)
United fresh fruit & vegetable association issues briefing 372K (pdf)

USDA fruit and vegetable pilot program in MI schools

247K (pdf)

Kids eat fruits and vegetables 292K (pdf)
Vend, vend, vend 576K (pdf)
Premier apple cooperative inc. 125K (pdf)
Select a taste of Michigan 1.1 MG (pdf)
Rapid rise of supermarkets in emerging market regions 980K (pdf)
Effects of imports on Great Lakes produce industry 127K (pdf)

 

Floriculture Marketing American Style (PDF) (1.4 MB) , W. Uva, March 20, 2004 (N. American Flowerbulb Wholesalers Assoc. Conference)



Strategic Marketing Inservice, Sept. 2003
Pricing for Different Markets -- Branded, Private Label & Foodservice Dave Hogberg, BirdsEye 781k
Group Purchasing -- Case Studies in Horticulture & Dairy Industries W. Nelson, CCE 241k
Profit Planning Through Volume/Cost Analysis W. Abbott, Abbott Farms; S. Richards, NY FarmLink 208k
Supermarket Pricing -- Difference Between Farm Receipts and Retail Prices R. Hawkes, AEM, Cornell 799k
CROPP Cooperative -- Cooperative Regions of Organic Producer Pools J. McGeorge, Oranic Valley Coop 1.9mg
Pricing and Commercializing New Agricultural Input Technology -- A Case Study D. Senechal, The Hale Group 90k
Demand Curve Management R. Elkin, Welch's 4.5mg

Organizing a Marketing Club
(80k), W. Uva, May 2002
Develop a Marketing Plan for Your Direct Marketing Activities (9.9k), W. Uva, February 2002
Pricing for Success (4.7 MB), W. Uva, February 2002.
Consider Cooperation - Are Cooperatives the Only Answer? (420k), W. Uva, December 2001
Steps to Develop a Marketing Plan for Specialty Crops (885k), W. Uva, February 2001
Marketing Your Horticulture Service Business (3,034k), W. Uva, January 2001
Developing Marketing Strategies: Planning and Research (152k), K. Rowles, January 2001
Successful Produce Promotion: Consumer & Retailer Trends (3,661k), W. Uva, December 14, 2000
Developing a Strategic Marketing Plan for Horticultural Firms (135k), G. B. White, May 2000
Horticultural Marketing (1,457k), W.L. Uva, October 1999
Effectiveness and Impact of Regional Identity and State-Grown Promotion Programs (194k), W. L. Uva, September 1999


Market Analysis

New York Sweet Corn Marketing Channel Study (1.5 MB), W. Uva, February 2002
Opportunities for Marketing Premium NY "Truly Tree-Ripened" Fresh Peaches to Supermarket Consumers (541k), W. Uva, February 2002
An Analysis of Vegetable Farms' Direct Marketing Activities in New York State (1.2 MB), W. Uva, October 2001
An Analysis of Market Opportunities for the Northeastern Apple Processing Industry (358k), G. White and K. Rowles, November 2001.

Horticultural Industry Analysis and Outlook

Opportunities and Challenges of Marketing Fruits in the United States (2.0 MB), W. Uva, April 2002
2002 New York Vegetable and Ornamental Outlook (1.2 MB), W. Uva, December 2001
Strategic Planning for the New York Apple Industry (1.5 MB), G. White, April 2002
The Impact of Retail Consolidation on the Dynamics of Produce Buying and Selling (6.6 MB), W. Uva, February 2001
An Analysis of the Economic Dimensions of the New York State Greenhouse Industry (1,040k), W. L. Uva, December 1999
Valued-Added Apple Outlook (1,024k), K. L. Rowles, December 1999
Practical and Financial Considerations when Selecting Zero Runoff Subirrigation Systems (12,376k), W. L. Uva, October 1999


Risk Management

AGR-Lite Direct Marketing Case Study (129k) (PDF), S. Richards, December 2005
AGR-Lite Insurance Case Study - Grape Farm (52k) (PDF), G. White and B. Shaffer, January 2005
2005 Adjusted Gross Revenue-Lite (2.5mg) (PDF), C. Koines, January 2005
AGR-Lite Insurance Case Study - Vegetable Farm (112k) (PDF), W. Uva, November 2005
AGRI-Lite Insurance Case Study - Fruit (154k) (PDF), G. White and A. DeMarree, November 2004
Adjusted Gross Revenue-Lite (AGR-Lite), USDA Fact Sheet (66k) (PDF), USDA Risk Management Agency, Nov. 2003
Risk Management Overview (79k), G. White, April 2002
Adjusted Gross Revenue Insurance (AGR) (1.3 MB W. Uva, April 2002
Overview of Risk Management in Floriculture Businesses (865k), W. L. Uva, February 2000
Adjusted Gross Revenue Insurance Case Study (3,661k), W. Uva
People Risks (84k), R. Milligan, February 2000



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© 2004 Cornell University
Horticultural Business Management and Marketing Program
Department of Applied Economics and Management (AEM)

teaching
Publications
Presentations
Horticultural Business Planning and Analysis
Marketing Planning and Strategies
Market Analysis
Horticultural Industry Analysis and Outlook
Risk Management