Presentations
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Horticultural
Business Planning and Analysis

|
What is Your Profitability?
Using Financial Records to Improve Business Performance
(790k), W. Uva, February 2002 |
|
2000 Cornell Greenhouse
Business Summary -- Grow Greenbacks in Your Greenhouse (415k),
W. Uva, November 2001 |
|
Strategic Planning
for Your Farm Business (416k), W. Uva, December 2001 |
| Cornell
Greenhouse Management Conference Presentations, Batavia, NY, November
9-10, 2000 |
|
How
Do You Start In Business? (101k), R. Freeman |
|
Greenhouse
Site Selection & Regulations (378k), K. Dean Hall |
|
Growing
-- The Nutritional Angle (2749k), W. Nelson |
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Fundamentals
of Financial Management (607k), S. Richards |
|
Developing
a Marketing Plan for Your Greenhouse Business (1704k), W.
Uva |
|
The Investment
Analysis of CEA Hydroponic System Growing Boston Lettuce (1241k),
G. White |
| Farm
Management and Business Challenges for the Future Workshop,
August 2003 |
Marketing
Planning and Strategies

Strategic Marketing Inservice, Geneva, NY (Dec. 7-8, 2005)
|
2004 Produce Marketing Conference Presentations, Grand Rapids, MI (March 11-12, 2004)
|
Floriculture Marketing American Style (PDF) (1.4 MB) , W. Uva, March 20, 2004 (N. American Flowerbulb Wholesalers Assoc. Conference)
|
Strategic
Marketing Inservice, Sept. 2003
| Pricing
for Different Markets -- Branded, Private Label & Foodservice |
Dave
Hogberg, BirdsEye |
781k
|
| Group
Purchasing -- Case Studies in Horticulture & Dairy Industries |
W.
Nelson, CCE |
241k |
| Profit
Planning Through Volume/Cost Analysis |
W.
Abbott, Abbott Farms; S. Richards, NY FarmLink |
208k |
| Supermarket
Pricing -- Difference Between Farm Receipts and Retail Prices |
R.
Hawkes, AEM, Cornell |
799k |
| CROPP
Cooperative -- Cooperative Regions of Organic Producer Pools |
J.
McGeorge, Oranic Valley Coop |
1.9mg |
| Pricing
and Commercializing New Agricultural Input Technology -- A Case
Study |
D.
Senechal, The Hale Group |
90k |
| Demand
Curve Management |
R.
Elkin, Welch's |
4.5mg |
|
Organizing a Marketing Club (80k), W. Uva, May 2002 |
|
Develop a Marketing
Plan for Your Direct Marketing Activities (9.9k),
W. Uva, February 2002 |
|
Pricing for Success
(4.7 MB), W. Uva, February 2002. |
|
Consider Cooperation
- Are Cooperatives the Only Answer? (420k), W. Uva, December
2001 |
|
Steps to Develop a Marketing
Plan for Specialty Crops (885k), W. Uva, February 2001 |
|
Marketing Your Horticulture Service
Business (3,034k), W. Uva, January 2001 |
| Developing
Marketing Strategies: Planning and Research (152k), K. Rowles,
January 2001 |
| Successful
Produce Promotion: Consumer & Retailer Trends (3,661k),
W. Uva, December 14, 2000 |
| Developing
a Strategic Marketing Plan for Horticultural Firms (135k),
G. B. White, May 2000 |
| Horticultural
Marketing (1,457k), W.L. Uva, October 1999 |
| Effectiveness
and Impact of Regional Identity and State-Grown Promotion Programs
(194k), W. L. Uva, September 1999 |
Market
Analysis 
Horticultural
Industry Analysis and Outlook
| Opportunities
and Challenges of Marketing
Fruits in the United
States (2.0
MB), W. Uva, April 2002 |
| 2002
New York Vegetable and
Ornamental Outlook
(1.2 MB), W. Uva, December
2001 |
| Strategic
Planning for the New
York Apple Industry
(1.5 MB), G. White,
April 2002 |
| The
Impact of Retail Consolidation
on the Dynamics of Produce
Buying and Selling
(6.6 MB), W. Uva, February
2001 |
| An
Analysis of the Economic
Dimensions of the New
York State Greenhouse
Industry
(1,040k), W. L. Uva, December
1999 |
| Valued-Added
Apple Outlook
(1,024k), K. L. Rowles,
December 1999 |
| Practical
and Financial Considerations
when Selecting Zero
Runoff Subirrigation
Systems (12,376k), W. L. Uva, October
1999 |
Risk
Management

| AGR-Lite Direct Marketing Case Study (129k) (PDF), S. Richards, December 2005 |
| AGR-Lite
Insurance Case Study - Grape Farm (52k) (PDF), G. White and
B. Shaffer, January 2005 |
| 2005
Adjusted Gross Revenue-Lite (2.5mg) (PDF), C. Koines, January 2005 |
| AGR-Lite
Insurance Case Study - Vegetable Farm (112k) (PDF), W. Uva,
November 2005 |
| AGRI-Lite
Insurance Case Study - Fruit (154k) (PDF), G. White and A.
DeMarree, November 2004 |
| Adjusted
Gross Revenue-Lite (AGR-Lite), USDA Fact Sheet (66k) (PDF),
USDA Risk Management Agency, Nov. 2003 |
| Risk
Management Overview (79k), G. White, April 2002 |
| Adjusted
Gross Revenue Insurance (AGR) (1.3 MB W. Uva, April 2002 |
| Overview
of Risk Management in Floriculture Businesses (865k), W. L.
Uva, February 2000 |
| Adjusted
Gross Revenue Insurance Case Study
(3,661k), W. Uva |
| People
Risks (84k), R. Milligan, February 2000 |
©
2004 Cornell University
Horticultural Business Management and Marketing Program
Department of Applied Economics and Management (AEM)
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