Horticultural Business Analysis Programs

How does your horticultural business compare with others in the industry? Cornell's horticultural business analysis programs for greenhouses and fruit farms can help you find the answers.


Greenhouse Business Summary
Program

A Business Profitability and Financial Benchmark Analysis Designed Specifically for Greenhouse Operations

Cornell University is again offering business analysis service - The Greenhouse Business Summary Program - for greenhouse operations. The purpose of this program is to help greenhouse operators evaluate the financial performance of a business in relation to industry standards and use this information to improve their business's bottom line, and to help them make informed management decisions (pricing, investment, business changes, etc.).

This program is FREE to NY greenhouse growers in 2006 and 2007 and is funded by a grant from the NY Farm Viability Institute (NYFVI). A Cornell greenhouse business specialist will work with the greenhouse operator to conduct a profitability analysis for the business. The business will receive a customized financial analysis report and a performance comparison with others in the industry.

All information about individual businesses will be kept strictly confidential.

Project Goals

1. Financial management education
2. Establish industry benchmarkes
3. Study industry competitiveness

Participating in the Greenhouse Business Summary Program will help you answer questions about:

1. Your operation's financial health
2. Your operation's efficiency (production, labor, costs, etc.)
3. How your business compares to others in the industry
4. How you can improve profitability

As a participant in the Greenhouse Business Summary Program, you will receive:

Personalized Review One-on-one financial review highlighting strengths, weaknesses, and trends of your business
Comprehensive Financial Review Review the financial statements (balance sheets, income statement, cash flow statement) and examine your business's liquidity, solvency, profitability, and efficiency
Operating Cost Analysis Major cost categories are examined
Comparative Analysis Comparisons with other businesses in the industry to show your performance relative to others
Productivity and Efficiency Evaluation Key performance indicators such as sales, capital use, and space and labor efficiency are reviewed

To participate in the Greenhouse Business Summary Program, you will need:

• Records of cash receipts and expenses
• Asset inventory (plants; supplies; machinery/equipment; land/buildings; accounts payable and receivable; etc.)
• General business information (labor, production area, etc.)
• On average, 2 hours of consuting time


How do you sign up to participate in the program?

To participate, complete the Request to Participate form and return it to one of the program leaders listed below, or contact them via email or phone. You will be contacted to schedule a consultation time. You may download the Greenhouse Business Analysis Input Forms (pdf, 55k) and the User Guide (pdf, 29k) to help you prepare for your meeting.

Program Leaders

Wen-fei Uva, Senior Extension Associate, Department of Applied Economic and Management, Cornell University, at 607-255-3688 or wl32@cornell.edu

Walt Nelson , Hort. Extension Specialist, SCNY, Cornell Cooperative Extension-Chemung Co., 425 Pennsylvania Ave., Elmira, NY 14904-1766, at 607-734-4453 or wnn1@cornell.edu

Recent Greenhouse Business Summary Publications

EB 2003-12 New York Greenhouse Business Summary and Financial Analysis, 2001 (PDF 3.05 MG)
Print copies: $10 Order Form
W. Uva and S. Richards
EB 2002-03
New York Greenhouse Business Summary and Financial Analysis, 2000 (PDF 906 KB)
Print copies: $7 Order Form
W. L. Uva and S. Richards


Greenhouse Enterprise Budget

The Excel spreadsheet below can help business owners/managers answer questions like:

• What is your cost of production for each crop enterprise?
• What is your profit/loss from each crop?
• Should you raise a particular crop?
• What is each crop's contribution to fixed costs?
• What is your optimal product mix?

Greenhouse and Nursery Enterprise Budget Program
(Excel file, 49 KB)
C. Kloetzli and S. Richards



Fruit Farm Business Analysis Program

Tree Fruit Farm Business Summaries
EB 1999-22
Fruit Farm Business Summary, Lake Ontario Region, NY, 1998 (PDF 412 KB) J. White, A. DeMarree, L. Putnam
EB 1999-21
Fruit Farm Business Summary, Lake Ontario Region, NY, 1997 (PDF 444 KB) J. White, A. DeMarree, L. Putnam




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Horticultural Business Management and Marketing Program
Department of Applied Economics and Management (AEM)

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Horticultural Business Analysis
Greenhouse Business Analysis
Fruit Farm Business Analysis
Risk Management for Horticultural Crops
Marketing Research and Analysis
Horticultural Industry Analysis and Outlook
Marketing and Economics of Organic Agriculture