2006 Cornell Strategic Marketing Conference

"Beyond Growing -- Strategies and Technologies that Transform Your Products to Meet Market Demands"
November 14-15, 2006
Henry A. Wallace Visitor and Education Center at the FDR Presidential Library and Home
4079 Albany Post Road
Hyde Park, NY
Phone: 1-800-337-8474

Introduction | Agenda | Contact Info | Lodging | Travel | Registration | Dinner Event on Nov. 14 |

A portrait of the Wallace Center facility

Introduction

Press release (pdf, 38 KB)

The 2006 Cornell Strategic Marketing Conference for members of the agriculture industry will be held on November 14 and 15, 2006 at the Henry A. Wallace Visitor and Education Center at the FDR Presidential Library and Home, Hyde Park, New York. The theme of this year's conference is "Beyond Growing -- Strategies and Technologies that Transform Your Products to Meet Market Demands."

Determining how to transform crops in the fields to products desired by different markets is often a challenge for many local and regional agricultural producers. At this year’s conference, buyers from retail, foodservice distribution, and restaurant sectors will share their insights, and growers will discuss their experiences on what the markets want beyond quality products, including packaging, varieties, volume, delivery schedule, and methods of doing business. Dr. Chris Watkins, post harvest specialist and Associate Director of Cornell Cooperative Extension and other experts from Cornell University will discuss practical strategies and post harvesting technologies that local and regional agricultural producers can adopt to meet those demands and be profitable. Dan Barber, Executive Chef/Co-owner of Blue Hill and Blue Hill at Stone Barns will present a keynote address on food and marketing trends, and how they are expected to impact farmers.

This year's workshop is sponsored by the Agricultural Marketing and Management Program Work Team and the Horticultural Business Management and Marketing Program in the Department of Applied Economics and Management, Cornell University. Partial funding support is also provided by the Warren Teaching Endowment Fund.

Agenda

Forthcoming. Please check back periodically.

Contact Information

For more information, please contact:

Bob Weybright, Extension Specialist, Cornell Cooperative Extension - Dutchess County, at 845-677-8223 (ext. 122) or email him at RW74@cornell.edu; or

Wen-fei Uva, Senior Extension Associate, Cornell University Department of Applied Economics and Management, at 607- 255-3688 or email her at WL32@cornell.edu.

Lodging Information

Rooms have been reserved at the following hotels for conference participants. When making your reservations, mention that you are participating in the Marketing Conference to get the negotiated rates.

Quality Inn - Hyde Park
4142 Albany Post Road
Hyde Park, NY 12538
Phone: 845-229-0088
Rate: $80.00 per night single or double occupancy
20 rooms blocked
Block reserved until Nov. 7, 2006
When reserving, mention Marketing Conference.

Best Western Inn & Conference Center
2170 South Road, Route 9
Poughkeepsie, NY 12601
Phone: 845-462-4600
www.bestwestern.com/innconfctrpoughkeepsie
Rate: $69.95 plus tax per night single or double occupancy
60 rooms blocked Double/Double or King rooms
Block reserved until Nov. 7, 2006
State & local taxes are currently 12.125%.  Taxes can be waived upon receipt of a valid NYS Tax Exemption certificate.
Individual reservations must be cancelled by 4 p.m. the day of arrival to avoid automatic charge.

Travel Information

FDR Library
Wallace Center
4079 Albany Post Road
Hyde Park, NY 12538
1-800-337-8474

Check the following web site for information on nearby airports and driving directions to the Wallace Center:
www.fdrlibrary.marist.edu/direct27.html

Registration

The early registration fee is $65 if registered by October 27. After October 27, the fee increases to $85. Click on one of the links below for a copy of the registration form.

Dinner Event at the Culinary Institute of America

There will be an optional four-course dinner on Tuesday evening, November 14, at 6:30 pm at the Culinary Institute of America. The Institute is located at 1946 Campus Drive, Hyde Park, NY. The price will be $45 per person. The menu will consist of:

• Smoked potato soup with bacon, cheddar, sour cream and chives;
• Roasted beets with arugula with goat cheese, walnuts and cheese crisp;
• Roast supreme of chicken basted with garlic butter sauce, orzo parmesan custard; and
• Passion fruit cheesecake with a fruit salsa

Be sure to note on the registration form any allergies or other dietary restrictions you may have. The Institute can make substitutions, but they request advance notification.